Online Shopping Statistics & Retail Industry Trends

Before 2020, no year had ever increased digital penetration by even two percentage points from the prior 12-month period. Yet when COVID-19 hit the U.S., online’s share of all spending ballooned by 3.6 percentage points to 19.1% in 2020 from 15.5% in 2019. Around, 30 percent of global internet users have bought products only through their mobiles in 2015. So, it is important for business owners to know about the shopping trends followed during the year and around the holiday season. Customers today demand shopping experiences that are quick, flexible and convenient. In preliminary estimates, Digital Commerce 360 expected online sales to rise 14.2% for the year, given the trajectory of the first three quarters of 2021.

Another reason is that it’s harder and harder to dazzle people to stand out in the crowd of similar-looking marketing stuff. Some mom-and-pop shops boomed with new demand, while others struggled to open online stores. Meanwhile, large enterprises adapted to the surge in online shopping at different paces, depending on how resilient they were before the pandemic. Total retail sales reached $1.27 trillion in Q4, up from $1.12 trillion the prior year, according to a Digital Commerce 360 analysis of Commerce Department data.

Online Retail Industry Trends

Black Friday sales is one of the biggest shopping events of the year especially in Europe. In the last 5 years there has been experiential growth of over 3x in online sales value, reaching $9bn in 2020. We can see two major spikes in traffic here with the first one being in May, which comes after the global lockdowns from April due to the coronavirus pandemic.

Shipping and fees are the biggest bugbear, followed by site errors and the need to register before checkout. A survey by Namagoo looked into the most frustrating parts of the checkout for desktop, mobile and tablet shoppers. Online share of overall retail sales is currently 16%, up from around 9% in 2012. Travel average order values typically spike at the start and the end of the year. We also notice AOV significantly higher on desktop than on mobile.

Ecommerce Growth By The Numbers

Mobile eCommerce growth has been facilitated by new developments in secure online payment technology. Google introduced its mobile payment system, now called Google Pay, in 2011. Venmo and Zelle gave people more ways to transfer money through mobile apps. And bitcoin surged in the 2010s, offering a new way to pay for online purchases. Of all three holidays, Singles Day is the Asian anti-Valentines Day shopping event.

  • It has always been true that frictionless checkout experiences benefit conversion rates.
  • Instagram is emblematic of the power of social media to drive online marketing.
  • His deep technology understanding clubbed with piloting innovative techniques has led to several successful project outcomes.
  • They can steal credit card information remotely and use it to fraudulently order products online.
  • This is just the tip of the iceberg but it shows the overall tendencies.

But things changed later on, when Bitcoin grew in popularity and new cryptocurrencies evolved. For example, WeChat accounts for as much as 40% of mobile transactions in China. It allows sending a payment link or a QR code to accept payments right there right now. To shed more light on the way to implement Google Pay in your online store, we’ve interviewed Vlad Petrov, the senior developer of X-Payments.

Trends That Will Change The Landscape Head Over Heels

For example, if you don’t receive an order notification right after you submitted a payment, you will most likely think something went wrong. For example, if a client adds some products to cart and leaves your site for some reason, they receive an automatic email reminding them they have not completed their purchase. In this article, we’ll revisit how those trends affect the eCommerce industry. We’ll look at the eCommerce trends that our friends at Seller Labs predicted for 2021, as well as offer our own thoughts on eCommerce trends in 2022. Discover the traditional types of ecommerce business models, plus learn about new emerging ones disrupting the space.

Ecommerce will continue to evolve as technology changes and is thus an industry undergoing digital transformation. In the last two decades, internet has fundamentally transformed the retail landscape. From the early dot-com vendors to the rise of eCommerce giants, all new and old retailers have seized the ever-evolving ways consumers find to purchase products. As more of life and shopping has moved online, crime has followed, and retailers have not been immune from this problem. And the list of online retail security breaches continues to grow.

Online Retail Industry Trends

The sizable 13.0% lift is the highest-ever recorded rate for the fourth quarter. Today, many consumers are more aware that ecommerce sites are collecting personal data, which puts them at risk. Because of this, experts have mixed feelings about the benefits Online Retail Industry Trends in 2022 of big data and how it affects the personalized shopping experience. We spoke with leaders in the industry about the changes this year and they had a lot to share. So, let’s explore the biggest ecommerce trends and see where things are headed.

Instagram is emblematic of the power of social media to drive online marketing. Founded in 2010, the visually-driven platform has become the home of influencers, where brands connect to their customers. With 1 billion users a month, Instagram shows social media’s power to reach consumers. During this decade of eCommerce growth, that number more than tripled to 18%.

Top 5 Mobile Technology Trends In Retail

It’s hard to remember this now, but there was no iPad before 2010. The tablet had been around for almost a decade, but Apple showed consumers why this device was essential. Tablet computers proliferated and got more powerful in the 2010s, giving people yet another way to shop online. Since 2010, global eCommerce sales have increased by nearly 800%. The years between 2010 and 2020 were marked by remarkable change, not the least of which was astonishing eCommerce growth.

The eCommerce share of retail sales grew, including a significant leap in 2020. Brad is a former magazine journalist with over 8 years experience in digital, including SEO, social media and copywriting. Brad has written thousands of articles for a range of different sectors including online gambling, travel, education, sports and ecommerce.

In the current situation, digital wallets are a real savior. You attract your clients by the ease of use and at the same time provide a high level of security. Each of them is more or less related to artificial intelligence and machine learning.

In fact, 100 million consumers used AR technology to buy products online in 2020. The data also suggest that 35% of buyers would buy more if they could use AR to test the product in their homes. AR experiences allow online shoppers to interact with products on their mobile device. Overall spending reached $4.55 trillion last year, up from $3.99 trillion in 2020.

Consumers seem to be sticking with their new online shopping habits, even during lulls in the pandemic, according to Digital Commerce 360’s analysis of Commerce Department data. Digital’s share of total retail sales remained at 19.1% in 2021. Historically, digital’s share of retail sales through all channels has grown incrementally over time. But the pandemic gave that trend a jolt—accelerating ecommerce adoption by two years.

The situation is changing, though, and now India, China, South Africa are entering the world of eCommerce, too. Being the most populated countries in the world, they are growing their market shares nice and fast. If anything, selling both online and offline seems like a great strategy for the upcoming years. This is just the tip of the iceberg but it shows the overall tendencies. For the sake of clarity, let us review the main eCommerce industry trends one by one – to be able to make predictions for the future.

Customers Respond To Video

Technology and people are always evolving, and since ecommerce brings it all together, we are always going to be looking toward the future. One thing is for sure, is that it’s never too late to jump right in, learn something new, and evaluate if it’s right for your business. For now, consumers are in the driver’s seats and ecommerce businesses will be customizing the journey ahead for them. Every industry changes at some point or another, and staying up to date via reports and data can show you where things are headed. The numbers in these reports often come from original research you can trust, instead of just following the popular word-on-the-street.

More ecommerce businesses are adopting headless because of its flexibility on the backend, plus the added SEO, content marketing and digital experience capabilities. However, if your ecommerce site isn’t responsive on mobile or through web apps, you’ll be missing out on big opportunities. Shoppers who are mobile users want the added convenience, plus the ability to pay digitally. Buyers of all sorts — including B2C and B2B — are looking for personalized, custom shopping experiences online. The data collected from AI is what makes it possible for a buyer to get personalized product recommendations and detailed customer service. Augmented reality has been a complete game changer for ecommerce.

Ecommerce Online Traffic Insights

Many online store owners use them as another sales channel – and very effective at that. It would be both impossible to manage to adopt every trend and also likely not the right business choice. Trends are often popular because many businesses have found success with them; however, that doesn’t mean that every trend will work with every business. The best thing you can do is evaluate each trend as it comes to see if it makes sense for your business to adopt. Stay abreast of industry news, assess your customer behavior, analyze competitor activity and make informed decisions about each new idea.

Best Ecommerce Stats 2018

Make the most of digital tools and analytics to assess your customers’ behavior. Not every trend is worth jumping on, but which one deserves your time and effort? In the past few years, the retail sector has seen a seismic shift in the way consumer expectations have evolved. Custom eCommerce development, which was a far-off concept for many retailers back in the late 1990s, has now become a necessity. The urgency to develop better protocols for online security is clear. Robust investment in secure online infrastructure is vital for continued eCommerce growth.

Bhardwaj Pandya constructs large scalable systems with a passion for open source technologies. Bringing over 15+ years of technology management expertise, he plays a pivotal role across various phases of a project lifecycle with his agile management techniques. His expertise lies in seamlessly translating business needs into cutting-edge technical solutions.

Salecycle Ecommerce Statistical Data

For example, 5 years ago everyone built their sites for desktop usage first, and then adapted them for mobile users – not even everyone did that. In the next five years, it’s wiser to build your site with mobile users in mind. As an online store owner, you should grab the opportunities that progress gives you and never let them go. Only use them wisely and do not abuse your target audience with irrelevant promos. As a shopper, I find this extremely convenient as I don’t even have to search in some cases. This is a technology that integrates right into the webcam in an Android or iOS device.

But momentum in consumer spending—helped along by inflation trends—allowed 2021 to far surpass the prior year’s performance. Online sales growth during the November-December holiday period was muted, thanks to several factors like supply chain issues that caused the number of out-of-stock notices to soar. Also, price inflation, weaker discounting and the double whammy of rebounding store traffic paired with declines in ecommerce site traffic hurt sales. There are all kinds of ecommerce trends out there, depending on what you focus on or which industry you look at.

Much of that growth happened in 2020, when eCommerce sales increased by 44%. ECommerce growth may slow, but the share of retail sales that moved online will continue to go up, not down. Download now to get an overview of the global ecommerce landscape, as well as market-leading statistics, insights and trends. We also understand retailers like Boohoo and ASOS are able to offer promo codes offers. Mobile traffic at 71.23% and growing yet mobile sales don’t reflect this.

We also see online shopping statistics in the UK are in the top 5 most valuable markets in the world. Of course, the UK ecommerce market is one of the most mature. Ecommerce statistical data is data and trends gathered from tracking the online consumer journey on websites in different industries. This provides businesses with essential information about their website, products and consumers. The buying experience is meant to mimic visiting a store in real life, and it’s wildly popular.

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